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PROGRAM CO-LEADER (2000-Present) of a small team executing a $25 million denominational national television campaign. In the last two years, I have developed a teen Web initiative in which I regularly presented strategies and measurables tracking to executive leadership while orientating same with stakeholders, target audience, and team peers in IT, marketing/sales and operations. I have also continued in the role of identifying emerging communication technologies and directing regional beta tests for Internet and mobile messaging.

Given my secular entrepreneurial background, my skills were specifically recruited to enable this agency to simultaneously launch this historic new initiative while implementing the needed infrastructure. My responsibilities have spanned the spectrum of needs from a start-up scenario to program maturity to launching the next generation.

Management & Leadership

My responsibilities in this franchise-like charge, of branding at the local level through a national advertising program, includes directing three online initiatives, developing all digital communications, accountability across three distinct budgets, developing the youth component, and directing a download center of 900+ collateral pieces for local use.

Current
• direct all aspects of three online operations and being Internet SME for the team (protocols, standards, best practices, technology platforms, etc.)
• track/schedule all collateral copyright renewals
• • • • talent, photographer, music beds, uses, and duration
• • • • execute design retirement strategy as needed
• execute all digital design relaunches and database/CMS migrations
• trainer for on-site workshops on Internet/Web strategies
• develop and execute viral and tiered direct mail strategies (enewsletter, etc.)
• overarching reconciliation of all program budgets
• conduct user research; produce program enewsletters; form new partnerships
• Supervise contractors and all related vendor relationships

Earlier
• developed ecard Web functionality from campaign's advertising collateral
• supervise office staff of three reassigned non-exempt
• establish and manage fulfillment channels and policies
• ongoing project tracking across all media, marketing and program initiatives
• identify, develop and integrate new reporting/tracking infrastructures needed
• identify, develop and deploy new services policies and procedures
• direct all national events/exhibits

• deep training preparation consistently reaps highest workshop feedback scores
• launched best-of-breed ecard functionality based on collateral designs
• conducted major site redesigns using user-centered design methodologies
• migrated Web site content to dynamic CMS and ecommerce platforms
• establisedh first CRM, inventory process & product purchasing history programs
• created user-friendly keyword database to manage myriad of critical info ("LUCI")

Milestones
• Intradenominational award 2003 for innovative new online download center
• Asked to be Assistant Director under proposed restructuring
• Selected as "Exceptional Employee" of 2001

For 2002 and 2003, authored the Web column for Technology For Worship Magazine, branding this column with content focused on "Web Strategies That Click."

Management Development
• "Strategy Maps," "Negotiating" and "Implication Wheel" management training
• Directing Adboe Connect Webcasts
• Art directing model and product shoots
• Site redesign methodologies, and project management to on-time relaunch
• Custom site analytics and data analysis
• Forming and nurturing international partnerships

2000 - Present
Program Co-Lead - Director, Marketing & Digital Delivery - Denominational Global Communicatons Agency
1992-2000
PMO Assistant - Cap Gemini/Ernst & Young, 1999-2000
Internet Certification - University of British Columbia, 1998
Assistant to President - GerAssist, Inc. (sold) 1996 - 1998
Assistant to President - Healthcare Resource Management (sold) 1992 - 1996
Assistant to President - Studer Revox, Inc (down-sized) 1984-1992

• Talent for understanding the infrastructures needed to achieve goals;
• Talent for grasping new software/processes and modeling its advantages;
• Talent for recognizing and developing talents of others;
• Talent for writing RFPs, business cases, and tracking documentation revisions; and
• Talent for creative problem solving in the face of potential derailments.

I am a graduate of Internet Science program at the University of British Columbia (1999); and has served as an Internet discussion panelist and guest speaker. Authoring a Web book heading to publication; early Web site design earned Magellan's highest "4-star" award. Member of AMA. If you find this online portfolio well executed, it is entirely my creation.

PhotoShop, DreamWeaver, Great Plains Financial, Excel (advanced), MSProject, ACT/Goldmine, Adobe Acrobat, Smart FTP, Kintera CMS, Powerpoint (advanced), CorelDraw, QuarkXpress and a variety of software utilities. Dabbled with JAVA, Fireworks and Flash. Trained in meeting/workshop graphic facilitation technique.

Familiar with Internet protocols, validation routines, campaign optimization, SEM/SEO, FTP, RSS readers, user-centered design, tracking analytics, view throughs, tracking pixels, embedded content, authoring DVDs, conducting live Webcasts, monitoring a social network, and more. Would like to create a popular mashup.

I am an insatiable traveler of both the virtual and real worlds, a former competitive horsewoman, amateur astronomer, ferret parent, an elementary school reading mentor, a Trekkie, and champion of hunger causes.

Thank you for taking a closer look!