SITE MAP • CONTACT US

 

 

The Business Colony seeks to serve as a guide & facilitator to businesses who seek to hone their Internet presence with a partner who can help them assess today and plot a strategic course into the future.

Judgment Based On Expertise •
Our clients seek informed opinions, insight and meaningful feedback. The bedrock of our approach is a comprehensive 4-part process designed to drive sound decisions. Where there is no strategy, there is drift.

We first strive to understand your particular business plan and goals (information); analyze your current state (assessment) to set benchmarks; then we render an action plan which will seamlessly integrate with your existing marketing scheme (targeting) and reinforce your established market image (branding). We want to earn your trust and apply our best thinking! [CASE STUDY]

Depth of an Assessment •
We build assessments on 7 criteria: content, interactivity, technology, navigation, graphics, appeal and vision. Once we've done our homework and set goals, we start building. An assessment can start out tightly defined on a specific need or encompass the full range of criteria. If appropriate, we can include peer/competitor/mentor assessments, stakeholder interviews, or focus groups, and/or assess your tracking reports. We can even help your enter the arena of online advertising.

You Determine The Cost •
You determine the cost of your assessment based on our customizable formula [number of criteria x scope x number of pages + deadline]. We also offer our services on an hourly basis. Take us for a test drive, try our FREE MINI ASSESSMENT!

Never Touch Your Existing Design •
Assessment findings will come with lots of specific actionables for your eTeam but this does not mean a major site overhaul. We understand the value of retaining your users' good will, the value of your design equity and your need to implement changes subltly and maintain established branding. Our recommendations may be innovative, forward and aggressive but they will also be designed to be successfully performed within a site's existing design. The result being so seamless to your users that they will only be vaguely aware that their experience is easier or richer.

We Deliver An Action Plan, Not Just A Report •
Our site assessment results and recommendations are delivered in the form of our industry-unique 'assessment dashboard' (along with a traditional findings overview). Our dashboard is designed as an ongoing implementation tool for BOTH management and the eTeam so they can pull together in undertaking the findings.The dashboard gives users a view of our findings and let's them navigate results on-screen for easy review, tracking and prioritizing.

Annual Check-Up
Once you've put the work into getting your site healthy, keep it functionally fit with an annual check-up. Fees may be structured by approch (assessing successive criterion as budget permits) or hourly consultation. Contact us for a free quote.