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Reading List
- Guide
to Web Content & Design : Eight
Steps to Web Site Success by Roger Parker.
Regularly
$40 but can be found new for $32 or used or $2 at
Amazon
- How The Internet Works by Preston Gralla [published by Que Corporation] Regularly $29.95 but 4 stars and $20 at Amazon
- Creating Killer Web Sites by David Siegel [published by Hayden Books] Regularly $49.99 but 3.5 stars and $34.99 at Amazon
- Don't
Make Me Think : A Common Sense Approach
to Web Usability by Steve Krug. Regularly $35
$24.50 at Amazon ($18.95 used), $28 at Barns & Noble and $21.95
at BookPool but ISBN search found it for $20.99
at Half.com
- Click Here by Raymond Pirouz [published by New Riders] Regularly, $45.00 but $29.95 at bookpool (3.5 stars and $45 new at Amazon, $12 used - $45 at Barns&Noble, too).
- The Customer Revolution by Patricia Seybold [published by Crown Business] Regularly $27.50 but 3.5 stars and $16.99 new at Amazon ($10 used).
- Envisioning
Information by Edward R. Tufte [published by Graphics Press]
Regularly $48 but
$33.60
at Amazon
• Excellent Internet advertising resource:
http://www.allbusiness.com/marketing/advertising-internet-advertising/2976603-1.html
• Excellent reading, how to develop your message: http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article170166.html
• Excellent reading, Internet advertising in-depth: http://www.businessweek.com/magazine/content/06_13/b3977401.htm
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